With Black Friday and Cyber Monday behind us, it brings out the importance of brand awareness. But are you building your brand up positively? Or are you hurting your brand?
Events like Black Friday sales may tarnish your brand in ways you cannot even fathom. The public sees this as a bit of desperation since you are marking down items beyond the value of the products you sell. People want bargains, but they also want quality. Certain brands just don’t hold up to Black Friday sales of excess of 50% off. You may make the temporary sale, but did you make that long lasting connection? Will that person buy from you again, just because they saved money today?
Bring your brand up and focus on quality, not quantity. You may not habe as much customers at one time, but in the long run, you will have a handful of loyal and paying customers for years to come.