Branding your business and setting a place in your local city or region is key to success. How do you do this?

Take ownership in your digital presence. Too many Nashville companies shy away from budgeting toward digital – thinking that it is not worth the cost. It is absolutely worth the cost as that’s where your customers and potential customers are. It no longer is enough for a physical presence on a busy street. People like to plan ahead and look at what you offer before venturing out.

If you are a public venue, you could provide an event schedule on your web site. This is key. Your web site is the only way to absolutely prove ownership and validity of who you say you are. Not a third party blue check mark from a social media site like we have been accustomed to believe.

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