Your content strategy is what you need to improve when you are willing to grow your brand awareness strategy. Whether you are a startup, or a well-established brand, your brand awareness strategy is paramount for continued growth.
It takes a lot of time, not because it’s a lot of work, but because customers love companies that take the effort in feeling their needs and/or wants. This is how you build customer loyalty and trust. Your content strategy must take this into consideration. Build content that is friendly, easy to find, stick within the minds of your customers (i.e. a corporate jingle), and above all, always fresh and current.
This could be done to build authority in your subject matter, by creating a blog. On top of a blog being part of your content strategy, it also builds your brand and search engine reputation since these are more reciprocal links to your business web site. Linking back to your web site from social media alone isn’t going to cut it. Search engines are privy to this and while it still increases your inbound link scores, it is also considered low-quality. A reputable and well-maintained blog is considered higher quality and should also increase your inbound link scores.
It makes sense! A blog’s primary purpose is to prove you are the authority in your field and even interacting directly with the public. There are good and bad blogs out there, so not all blogs are created equally. But well-thought out blogs that are less commercially focused (it is not a place to sell), will build trust within your community and ultimately help you close the sale not because of the blog, but because of the trust it brings to your company.